Skip Navigation

Area Rugs in Massachusetts

Area rug in a living room.



Transform your floors into works of art with our exquisite area rug collection at Flooring America Design Center, your premier flooring and design experts with showrooms in Franklin and Natick, MA. Whether you're seeking to add warmth and texture to your new luxury vinyl flooring or create a captivating focal point in any room, our stunning selection of area rugs will inspire your interior design.



Your Vision, Our Expertise:


Discover a curated assortment of area rugs, from classic oriental patterns and modern geometric designs to luxurious textures and vibrant colors. Need something truly unique? Our design specialists will help you customize the perfect rug to complement your style, space, and existing flooring – even your beautiful new luxury vinyl.



Experience the Difference:


Visit our Franklin or Natick showroom today and let our team guide you through the world of area rugs. From choosing the right size and material to exploring endless design possibilities, we'll ensure your area rug becomes a cherished centerpiece that reflects your personal taste and elevates your home's décor.




Why Custom Area Rugs are the Perfect Addition to Your Franklin & Natick Home


Invest in a rug that's as unique as you are. At Flooring America Design Center, we believe custom area rugs offer unparalleled benefits:

  • Personalized Elegance: Your style, your design. Choose from various patterns, colors, shapes, and sizes to craft a rug that truly reflects your taste and complements your Franklin or Natick home's décor.
  • Flawless Fit: No more settling for "close enough." A custom area rug ensures the perfect dimensions for your space, creating a seamless look that enhances your existing furniture and flooring – like your new luxury vinyl.
  • One-of-a-Kind Design: Stand out with a rug that's exclusively yours. Our design specialists will help you create a statement piece with unique patterns, textures, and colors you won't find anywhere else.
  • Tailored for Your Lifestyle: Do you have an active household or pets? We'll help you select durable, easy-to-maintain materials that can withstand the wear and tear of daily life.
  • Perfect Pairing: Your rug should complement your furniture, not compete with it. Our design experts will guide you toward a custom rug that harmonizes with your existing pieces for a cohesive look.
  • Enhanced Comfort Underfoot: Imagine sinking your toes into plush wool or feeling the soft texture of a natural fiber rug. We'll help you choose materials that prioritize comfort and create a cozy atmosphere.
  • Versatile Design: Define spaces, create focal points, or simply add a touch of warmth. Custom area rugs can serve multiple purposes in your home design.
  • Express Your Unique Style: Your home is your canvas. A custom rug is the perfect way to express your personality and add a touch of flair to any room.
  • Invest in Quality & Longevity: While a custom rug might require a slightly higher initial investment, it's a long-term investment in quality and style that will bring you joy for years to come.




Find the Perfect Fit at Flooring America Design Center


Choosing the ideal area rug is an art, not just a purchase. Our experts at Flooring America Design Center are here to guide you through the essential factors for finding your perfect match:

  • Size Matters: Too small, and your rug will look like an island. Too large, and it might overwhelm the room. We'll help you determine the perfect dimensions for your space and furniture layout.
  • Room Function: Does it need to withstand heavy traffic? Are there pets or kids? The right rug material can make all the difference in durability and maintenance.
  • Style & Color Coordination: Our vast selection offers something for every aesthetic from modern to traditional. We'll help you find a rug that complements your existing furniture, flooring (even your luxury vinyl), and overall design vision.
  • Texture & Material Magic: Plush wool for warmth and luxury? Flatweave for easy cleaning? We'll discuss the pros and cons of various materials to help you choose the right one for your lifestyle and preferences.
  • Pattern Power: A bold pattern can make a statement, while a subtle one adds texture and depth. We'll explore patterns that harmonize with your existing décor or create a striking contrast.
  • Color Harmony: Create the mood you desire. Cool blues for tranquility? Warm reds for energy? We'll help you curate a color palette that complements your room's overall ambiance.
  • Budget-Friendly Beauty: Custom area rugs come in various price points. We'll work with your budget to find the highest quality options within your reach.
  • Layering for Dimension: Who says you need just one rug? Layering different sizes, patterns, and textures can add visual interest and create a designer look.




Trending Area Rug Styles in Franklin & Natick, MA: Discover What's Hot at Flooring America Design Center


Want to stay ahead of the curve? Here are three rug styles that are captivating homeowners in Franklin, Natick, and across Massachusetts:

  • Natural Fiber Chic: Jute, sisal, and seagrass rugs bring an earthy, organic vibe to any space. Their neutral tones and subtle textures effortlessly complement modern, farmhouse, and coastal aesthetics. Pair them with your new luxury vinyl flooring for a fresh, layered look.
  • Bold Geometric Patterns: Make a statement with eye-catching geometric designs. From vibrant colors to muted tones, these rugs add personality and visual interest to any room. They're perfect for creating a focal point over a neutral floor like luxury vinyl.
  • Vintage-Inspired Treasures: Add a touch of history and character with vintage-inspired rugs. Distressed patterns, faded colors, and intricate details evoke a sense of nostalgia and warmth. These rugs blend beautifully with traditional and eclectic styles.




Your Style, Your Rug:


Whether you're drawn to timeless elegance or crave modern flair, Flooring America Design Center has the perfect area rug to elevate your home. Visit our Franklin or Natick showroom today and let our experts help you find the trendiest rug to complement your unique style and existing flooring.



Contact us today to learn more about our area rug selection. We proudly serve customers in Natick and Franklin, MA, and the surrounding areas.


Contact Us